The Secret That Is Elusive -Post 5

Elusive on Main Street in Norman, Okla. specializes in vintage clothes, accessories and antiques. Run by mother-daughter team, Kelley and Lauren Lackey, the shop has been open as Elusive for two years.

Elusive is a popular place to find vintage items and antique furniture and knick-knacks in Norman. Daughter, Lauren Lackey said the vintage clothes are so popular because she sells them at much lower prices than most places in town. She finds her vintage items everywhere, garage and estate sales, flea markets and thrift stores, even dumpster diving. She really likes to sell her finds at affordable prices.

“I like to do that sometimes, if I got it out of the trash and can make five or 10 bucks, to me that’s more fun, for someone to get a really good deal,” Lackey said. “Ten bucks in my pocket in a week is better than 40 dollars six months down the road.”

Four years ago, Kelley Lackey acquired the shop which was a rather junky antique store that had passed from owner to owner. Lauren Lackey used the store to sell off some unwanted vintage items and to her surprise they sold like hot cakes right away.

Lauren Lackey said there is a good market for vintage clothes in Norman.

“There is a big market in Norman, with it being a university town with people who are a little bit more environmentally aware,” Lackey said. “The biggest thing to people is that it’s recycling. You’re not buying something new, it is something that was going to go into a landfill and you’re able to pass it on. And it’s cheaper. I try to do it so that it’s affordable.”

Lauren Lackey said she wants customers to have fun and shop. And if she doesn’t have what they’re looking for she likes to tell them about other vintage places in town. She is also willing to share her favorite places to find vintage clothing.

“I’ve always been open with people, a lot of people wont tell you where they get stuff, but I’m like, if I’m not there getting it right now, then you go get it.” Lackey said.

Lackey said that even though the market is good, it is hard to get the word out about the shop. She said that once customers are in the store they are buying the vintage items and coming back for more. She and her mother are planning some events to promote the store. In August, Elusive will have an evening cocktail party so customers can shop at night with music and live models and chances to win door prizes.


Elusive on Main Street in Norman OK.


Vintage Clothes for cheap at Elusive!